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Business

  • Funding
    How to Fund Your Games By Creating and Selling Game AssetsHow to fund your games by creating and selling game assets
    219 shares
    I've been selling assets on the Unity Asset Store for two years, and I use a portion of the earnings to fund my current game's marketing budget. In this tutorial, I'll show you how you can do the same!Read More…
  • Post Mortem
    Hockeynamite - Development Post MortemHockey post mortem preview
    80 shares
    Hockeynamite is a game that was born out of a technical demo created for a series of tutorials. It evolved from a very simple concept to a more rich and engaging experience, featuring power-ups and exploding athletes. This post-mortem is an overview of the process I came up with to insert a "soul" into a technical demo to turn it into a game.Read More…
  • Marketing
    Open Graph Stories: The Secret to Increasing Virality in Facebook GamesOpen graph stories facebook virality in games
    76 shares
    Advertising your game on Facebook is expensive, and hard to scale. But if each player attracts new players to the game, you can acquire users for a much lower cost. In this article, I'll explain how using Facebook's Open Graph Stories made our game's virality shoot up immediately.Read More…
  • Monetization
    How, Where, and When to Add Video Ads to Your Mobile GamesVideo ads in mobile games
    124 shares
    In this tutorial, I'll explain what I know about monetizing games with video advertisements, and how to get the most out of this revenue model. You'll learn about the types of video ads available, how to implement them, and where best to use them within your game.Read More…
  • Game Design
    What Destiny's Failures Can Teach Us About Game DesignDestiny thumb
    83 shares
    Destiny was one of the most anticipated games ever, but did not live up to the hype. In this article, we'll use Destiny's failures to help us learn about game design and managing players' expectations.Read More…
  • Project Management
    The Dynamic Priority List: How I Manage My Gamedev ProjectsDynamic priority list
    74 shares
    Planning a game project and staying on schedule is hard. To keep on top of things, I use a simple system—no apps required, just a pen and a notebook. This system drastically improves my scheduling and development process, so if you're always falling behind, give it a try! I think it could help you too.Read More…
  • Legal
    Understanding Licenses, or, “Can I Use This Asset In My Game?”Understanding licenses can i use this asset in my game
    135 shares
    You've found the perfect song, the perfect sprite, or the perfect background—but can you legally use that asset in your game? In this article, we take a look at the basics of copyright licensing for independent game developers.Read More…
  • Game Jams
    How to Run Your Own Game JamHow to run your own game jam
    104 shares
    Game jams are a great way to get some game development experience, meet other developers, and, ever importantly, have some fun. No game jams in your area? No problem! This simple guide will have you running your own game jam in no time.Read More…
  • Business
    How to Build a Local Game Developer CommunityHow to build a local gamedev community
    166 shares
    Community is vital. The chance to physically mingle with others and share your experiences is key to staying motivated and staying sane. Unfortunately, there may not be an existing game development group in your area, so in this article I'll give you some pointers on starting your own local game developer community. Read More…
  • Marketing
    Marketing Your Indie Game: The Single Most Important Thing That No One Knows How to DoMarketing your indie game hires
    869 shares
    Once upon a time, marketing was considered taboo and almost completely ignored by indie game developers. These days, most devs recognize its importance and do make some effort, but do little to differentiate themselves from the masses. In this article, we explore the art of marketing, and how you can use it to gain much-needed exposure for your game.Read More…
  • Promotion
    How to Make an Indie Game Trailer With No BudgetHow to make a trailer for your indie game
    196 shares
    If you are anything like me, then you have likely spent all of your time and money on actually creating your game, and don't have a lot of patience or funds left over for marketing it. Luckily for you, you likely already have everything you need to create a professional looking gameplay trailer for your game. In this tutorial, we will look at how to create a gameplay trailer for your indie game title without breaking the bank.Read More…
  • Business
    Funding Your Indie Games With Client Work: Building Up Your PracticeOffice 4%20400x277
    68 shares
    Now that you've started working on other people's games (and are getting paid for the work), the next step is to start building it into a sustainable effort to keep work coming. In this article, you'll learn a few tips that can help you avoid some of the pitfalls and grow your game development business.Read More…
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